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Transforming Domestic Recruitment for a Major GTA College
Case Study
Background
In fall 2023, a major GTA college tasked Duklas Cornerstone Consulting Inc. (DCC Inc.) with reviewing and enhancing its domestic recruitment strategy. This project was initiated following a detailed organizational review the consulting team previously conducted in December 2022, which outlined critical recommendations for strengthening the college’s recruitment efforts.
With the appointment of a new Director of Recruitment, DCC Inc. was re-engaged to develop a comprehensive strategy report. This report focused on optimizing recruitment from key domestic audiences: high school students in Ontario, high school students across Canada, and non-direct learners already in Canada.
Method
DCC Inc. conducted a comprehensive review of the existing organizational structure, benchmarked it against like institutions, analyzed the existing workflows and alignment with the broader strategic mandate for growth and transformation, and provided recommendations including an organizational structure and job descriptions to ensure alignment.
The consulting team further conducted a series of cross-campus leadership interviews, examined external trends and data, conducted an environmental scan, and analyzed the college’s existing class, program mix, campus communities, and related enrolment trends. From this, DCC Inc. created a comprehensive and nuanced provincial and national domestic recruitment plan for the College’s consideration.
Outcomes
The final report provided actionable insights and a clear roadmap to support the college’s transformation journey, aligning with its broader goals of improving its national reputation and meeting the prioritized needs of learners within its geographical footprint. The outcomes of this work and that of the organizational review have been largely implemented, which has been helpful to the college in light of the recent IRCC announcements.
This work underscores DCC Inc.’s capability to deliver strategic, data-informed solutions that drive tangible results for educational institutions.
